Twitter CEO Elon Musk said Friday that Twitter will begin sharing advertising revenue with some content creators.
Starting Friday, we'll share revenue from ads that appear in creator reply threads. The user must be a Blue Verified subscriber, Musk said. However, Musk did not disclose the percentage of revenue that will be shared with users.
Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads
— Elon Musk (@elonmusk) February 3, 2023
Twitter found advertisers fleeing concerns over Musk's approach to content moderation rules, impacting revenue. Days after taking over the company, Musk said Twitter's revenue had dropped "massively" and accused activist groups of putting pressure on advertisers.
As Twitter's CEO, Musk We've focused on reducing costs and rolling out new plans for our Twitter Blue subscription service, which offers the coveted "verified" badge. Separately, Musk said on Friday that the old Blue Verified was "severely damaged" and would be scrapped in a few months.
A few days ago, it was reported that the microblogging site is working on introducing payments on social media platforms. According to news reports, Twitter has begun seeking a regulatory license for this process.
Since the acquisition, Musk has asked Twitter to seek new revenue streams. The company was forced to buy the company with his $44 billion (about
Musk has previously said that the Twitter acquisition is part of a master plan to create "The Everything App." The app offers social networking, peer-to-peer payments, and e-commerce shopping, according to the billionaire.
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