Meta has announced it will charge Facebook and Instagram users to have verified accounts, while Twitter says it will provide its SMS-based two-factor authentication only to paid users.
Meta CEO Mark Zuckerberg announced in a Facebook post on Sunday that the service will initially launch in Australia and New Zealand later this week.
The company said $11.99 per month on the web and $14.99 ($19 in Australia) on iOS and Android.
$99 online or $24.99 on iOS and Android).
In addition to the blue badge, Zuckerberg said the service will offer "additional impersonation protection," improved access to authenticated users, and direct access to customer support.
Meta said it would rely on government ID documents to verify the identity of verified accounts to avoid embarrassment from accounts impersonating people and brands. It happened when Twitter first launched paid service checks.
Accounts must also have a posting history and users must be at least 18 years old.
At this stage, the service is not available to businesses, Meta said.
The increase in the visibility of posts from verified users, the company said, "will depend on the size and subject matter of the existing audience of subscribers." Those with a smaller audience may be more impacted.
The company said it will also offer "exclusive stickers" for Facebook and Instagram Stories, as well as Facebook reels.
In November, Meta laid off 11,000 employees, or 13% of its workforce, amid declining advertising revenue and a recession. The company's stock price rebounded in 2022 after falling more than 70%, and in July it reported a decline in sales for the first time ever.
Twitter CEO Elon Musk reacted to the news in his tweet, saying that the Meta would "inevitably" follow Twitter.
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